Job Title: Digital Advertising/Marketing
Location: Union City, CA
Summary:
The Digital Marketing Specialist will be responsible for developing, executing and optimizing
advertising and marketing campaigns across multiple channels (social media, Google Ads, print,
etc.) to boost brand awareness and develop sales leads in our B2B environment.
Essential Duties and Responsibilities (including but not limited to):
• Develop and execute comprehensive advertising strategies aligned with company goals
and target audience demographics
• Run advertising campaigns on digital platforms (i.e. Google Ads, Facebook/Instagram
Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)
• Collaborate with creative teams to develop compelling ad creatives, visual and
messaging that align with brand guidelines
• Develop audience appropriate content that will help us to leverage our paid media
spend. Content to include the likes of blog entries, paid posts, white papers but we are
also open to you developing other content for other media as you see fit.
• Monitor campaign performance metrics and KPIs, making data-driven adjustments to
maximize reach and engagement
• Manage advertising budgets and provide regular, in-depth reports to stakeholders,
highlighting insights and opportunities for improvement
• Implementing and operationalizing a new ecommerce platform and process.
• You will work closely with management as well as the sales team in order to ensure to
ensure that digital marketing aligns with sales objectives and facilitates positive
outcomes for the sales team.
• Keep up with industry trends, emerging platforms and competitor activities to stay ahead
in the market
• Duties, responsibilities and activities may change at any time with or without notice by
management
Skills/Knowledge Required:
• Proven expertise with digital and traditional advertising platforms (i.e. Google Ads,
Facebook/Instagram Ads, LinkedIn, etc.)
• Proven experience in developing digital marketing campaigns with a history of innovation
and results. You will be comfortable with all facets of SEO, SEM, all terminology and its
impact on the direction and success of campaigns.
• Proven experience in ecommerce, ideally having set yup a new ecommerce channel,
implementing payment platform(s) and integrating with warehousing/ERP systems.
• Experience with email marketing in a B2B sales environment.
• Proven experience leveraging all areas of digital marketing. While we are currently
leaning towards paid media you should have a diverse background in digital marketing in
order to provide the strategic leadership that this role demands.
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Excellent written and verbal communication for creating ad copy and internal reporting
• Knowledge of fasteners industry is a plusExperience/Education Required:
• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• Minimum 3 years experience in advertising, media planning, or related field
• Relevant certifications (i.e., Google Ads Certification)
• Experience with SQL or CRM tools
• Knowledge of SEO principlesThis job description is not intended to be all-inclusive. Employee may perform other duties as
needed to meet the ongoing needs of the organization.Budgeted Salary Range: $75k - $80k Depending On Experience
